Get content performance decay

Returns how engagement accumulates over time after a post is published. Each bucket shows what percentage of the post's total engagement had been reached by that time window. Useful for understanding content lifespan (e.g. "posts reach 78% of total engagement within 24 hours"). Requires the Analytics add-on.

GET /v1/analytics/content-decay

Returns how engagement accumulates over time after a post is published. Each bucket shows what percentage of the post's total engagement had been reached by that time window. Useful for understanding content lifespan (e.g. "posts reach 78% of total engagement within 24 hours"). Requires the Analytics add-on.

Parameters

• platform (query, string) — Filter by platform (e.g. "instagram", "tiktok"). Omit for all platforms.

• profileId (query, string) — Filter by profile ID. Omit for all profiles.

• accountId (query, string) — Filter by social account ID. Omit for all accounts.

• source (query, string) — Filter by post origin. "late" for posts published via Zernio, "external" for posts imported from platforms.

Responses

200 — Content decay buckets

• buckets (array)

401

403 — Analytics access required. Legacy plans need the Analytics add-on; included by default on usage-based plans.

• error (string)
• requiresAddon (boolean)